Twitter and Facebook Activity of the Top 100 Japanese Companies (March 9, 2011)

Rank Company Name

Has Twitter Account

Used in last 24 hours

# Following

# Followers

Has official Facebook page

1 TOYOTA Motor Corporation
2 Mitsubishi Corporation
3 ITOCHU Corporation
4 NTT Corporation

X

X

10,477

13,146

5 MITSUI&CO.,LTD.
6 Hitachi, LTD.
7 Honda Motor Co., Ltd.
8 Marubeni Corporation
9 Sumitomo Corporation
10 Nissan Motor Co., Ltd.

X

X

12,472

14,310

x

11 Panasonic Corporation

X

X

1,207

3,126

12 Sony Corporation

X

X

2,771

2,559

13 TOSHIBA Corporation
14 Japan Tabacco inc.
15 Seven &i Holdings Co., Ltd.

X

946

927

16 Toyota Tsusho Corporation

X

2

150

17 AEON Co., Ltd.

X

X

64

570

18 Tokyo Electric Power Company
19 Fujitsu., Ltd.

X

5

2,704

20 NTT DOCOMO, INC.

X

0

13,483

21 Sojitz Corporation
22 NEC Corporation

X

X

1

557

23 NIPPON STEEL CORPORATRION
24 KDDI CORPORATION

X

239

8788

25 Mitsubishi Electric Corporation
26 Canon Inc.
27 Idemitsu Kosan Co., Ltd.
28 DENSO CORPORATION
29 Mitsubishi Heavy Industries, Ltd.
30 JFE Holdings, Inc.
31 SOFTBANK MOBILE Corp.

X

14

52,444

32 SHARP CORPORATION

X

0

1,440

33 COSMO OIL Co., Ltd.
34 THE KANSAI ELECTRIC POWER CO. INC
35 Bridgestone Corporation
36 East Japana Railway Company
37 MEDIPAL HOLDINGS CORPORATION
38 Mitsubishi Chemical Holdings Corporation
39 SUZUKI MOTOR CORPORATION

X

4,723

4,335

40 Kirin Holdings Company, Ltd.

X

X

2

2,423

41 CHUBU Electric Power Co., Inc.
42 Fujifilm Corporation
43 Mazda Motor Corporation
44 TonenGeneral Sekiyu K.K.
45 Alfresa Corporation
46 AISIN SEIKI Co., Ltd.
47 Showa Shell Sekiyu K.K.
48 Ricoh Company, Ltd.
49 YAMADA DENKI Co., Ltd.

X

28

15,567

50 Sumitomo Electric Industries, Ltd.
51 JFE SHOJI HOLDINGS, INC.
52 SUZUKEN CO,. LTD.
53 NYK Line.
54 DENTSU INC.
55 KOBE STEEL., LTD.
56 Tohoku Electric Power Co., Inc.
57 SANYO Electric Co., Ltd.

X

X

6

555

58 KAJIMA CORPORATION
59 Sumitomo Chemical Co., Ltd.
60 DAIWA HOUSE INDUSTRY CO., LTD.
61 SHIMIZU CORPORATION
62 Dai Nippon Printing Co., Ltd.
63 Daihatsu Motor Co., Ltd.
64 NIPPON EXPRESS
65 TOPPAN PRINTING CO., LTD.
66 TOYOTA AUTO BODY Co., Ltd.
67 Central Japan Railway Company
68 ASAHI BREWERIES., LTD.
69 Takeda Pharmaceutical Company Limited
70 Panasonic Electric Works Co., Ltd.
71 Mitsubishi Motors Corporation
72 KYUSHU ELECTRIC POWER CO., INC.
73 TAISEI CORPORATION
74 Nintendo Co., Ltd.
75 Asahi Kasei Corporation
76 Komatsu Ltd.
77 FUJI HEAVY INDTSTRIES Ltd.
78 TOKYO GAS Co., Ltd.
79 Mitsui Fudosan Co., Ltd.
80 RYOSHOKU LIMITED
81 TOYOTA INDUSTRIES CORPORATION
82 TORAY INDUSTRIES, INC.

X

43

47

83 SEKISUI HOUSE, LTD.
84 Mitsui O.S.K. Lines
85 OBAYASHI CORPORATION
86 ISETAN MITSUKOSHI HOLDINGS
87 Sumitomo Metal Industries, Ltd.
88 HIH Corporation
89 TOKYU CORPORATION
90 All Nippon Airways Co., Ltd.

X

0

4,989

x

91 Mitsui Chemicals, Inc.
92 YAMATO HOLDINGS CO., LTD.
93 West Japan Railway Company
94 Kao Corporation

X

95 Kawasaki Heavy Industries, Ltd.
96 AJINOMOTO CO., INC.

X

X

23,056

29,370

97 Yamaha Motor Co., Ltd.
98 ASAHI GLASS CO., LTD.
99 Oji paper Co., Ltd.
100 NTT DATA CORPORATION

X

1,615

1,174

Note: When this data was collected there were only 2 brands on Facebook. Since most of these entities are large corporations, we have checked if their major brands are on FB by using FB search box (e.g. Kao Corporation: Search for Resesh, Kanebo, Biore etc.) and we mostly ended up with zero hits as seen above. As the matter of fact, ANA, one of the two corporations which had FB pages,  did not have a promotional page: it was a recruiting page for new graduates. 

We were not surprised with this finding because when foreigners, internet marketers, and atypical Japanese consumers with foreign contacts are excluded, only a small fraction of the Japanese online community actively uses FB. Most importantly 25-44 housewives (w. children), who are considered to be prime shoppers all around the world are almost non existant on FB.

Two sources where you can see some OTHER active Japanese brands are

http://agilemedia.jp/sms/ranking.html
http://blog.japantimes.co.jp/japan-pulse/is-facebook-check-in-coupon-a-good-deal-in-japan/

 

 

 

 

 

 

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2 Responses to Twitter and Facebook Activity of the Top 100 Japanese Companies (March 9, 2011)

  1. Please tell us more about your research approach. For example, were you searching on the company name in English/romaji, or Japanese, or both?

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