10 Inspiring Youtube Campaigns from Japan

Lotte http://lotte-fits.jp/dance/detail.html

Lotte asked its users to dance to the Lotte commerical music and upload it to youtube . The most watched video won 1,000,000 yen in cash from Lotte.

Toyota http://www.youtube.com/watch?v=8LByEpacXnk
The challenge was creating an original video by using the visuals on Toyota IQs home page and uploading it to youtube. The jury awarded the best video with a Toyota IQ.

Next Co., Ltd http://homes-party.jp/ http://www.youtube.com/watch?v=tSmKkWfjjQg

Home’s uploaded a video of an upscale home party on youtube and asked the community to guess which celebrity’s party it was. One lucky contestant who correctly guessed the celebrity got a chance to live in that house for 2 years for free.

Uniqlo http://www.youtube.com/watch?v=rAMC1NizEU0
Uniqlo uploaded several dancers wearing Uniqlo products and doing Uniqlock dance on youtube.

Kadokawa group http://www.dreampower-jp.com/

John Lennon fans were asked to sing one of John Lennon’s famous songs in front of the camera and upload it onto youtube.
Selected videos were shown during “Dream power John Lennon super live @ Nippon Budo Kan.”

Thermos http://www.thermos-sugowaza.com/main.html

Users were urged show off their extraordinary skills in a youtube video. The most watched video won a brand new 3D TV.

Fumakilla http://www.fumakilla.co.jp/news/2010/02/tv-cm20100201.html

Fumakilla transformed one ordinary woman (a comedian?) into an attractive lady and asked its fans to guess who that woman originally was.

Rakuten http://plaza.rakuten.co.jp/inc/campaign/14286/index.html

Embed a youtube video on Rakuten Blog with the tag 14286キャンペーン. Share 14286 points with all participants. In addition, 5 people get 860 points.

Furano Delice http://monipla.jp/lenord/201105/

Upload a video of yourself eating Furano Delice and win free sweets from the brand.

Nissan http://the-planet-zero.com/fbs/jp/

Make a creative flipbook about Plug and upload it to youtube.

This entry was posted in japan, japan social media reach, japanese social media, social media trends japan and tagged , , . Bookmark the permalink.

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