APPROXIMATE Advertising Costs in Japan

(in Yen)

TV commercial

Fuji

400,000~750,000         (15 seconds, 1time)

TBS
Asahi
Yomiuri

Newspaper

base color total
Asahi

42,045,000

7,580,000

49,625,000

Mainichi

22,110,000

6,094,800

28,204,800

Yomiuri

47,910,000

8,540,000

56,450,000

Nikkei

20,400,000

4,900,000

25,300,000

JR train 1month

Yamanote line

2,950,000

Tokyo all

8,300,000

Kansai all

1,249,500

(7days)
Billboard (Motion) Shibuya

630,000

15seconds×4times/h (7days)

Banner

Yahoo Japan

5,550,000

(7,500,000 times viewed)
Mixi

900,000

(7days on top page)
Ameba

500,000

(1,500,000 times viewed)
Advertising events happening in Japan now

 

 

Medium Source URL

TV

all 広告ダイレクト http://www.kokoku-direct.jp/massmedia/tvcm#medium_list
広告料金How much! http://www.howmuch-ad.com/search/label/%E3%80%90%E5%BA%83%E5%91%8A%E6%96%99%E9%87%91%E3%80%91%20%E3%83%86%E3%83%AC%E3%83%93CM

Newspaper

Asahi Asahi Shinbun Ad division http://adv.asahi.com/modules/simulator/
Mainichi Mainichi Shinbun Ad division cyber space http://macs.mainichi.co.jp/simu/index.php
Yomiuri Adv.Yomiuri http://adv.yomiuri.co.jp/yomiuri/rate/
Nikkei Nikkei Ad Web http://adweb.nikkei.co.jp/paper/ad/index.html

Magazine

all 雑誌広告料金.jp http://www.magazineadvertisement.jp/magazineadvertisement_price.html

JR

JR west 交通広告ナビ http://www.koutsu-navi.com/train/index.html
JR East JR西日本コミュニケーションズ http://www.jcomm.co.jp/advertising/price/train/

billboard

all 渋谷屋外ビジョンカタログ http://www.shibukei.com/information/index.html

Banner

Yahoo Yahoo!japan http://netadguide.yahoo.co.jp/info/rate/data/
Mixi 広告料金How much! http://www.howmuch-ad.com/2009/09/mixi-top.html
Mixi http://www.howmuch-ad.com/2011/06/mixi.html
Youtube ?
Ameba MEDIA RADAR http://mediaradar.jp/release/2456.html
all cci Media sheet http://www2.cci.co.jp/mediasheet/20110709/_SWF_Window.html

Some useful measurement scales

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