Culture and Social Media

 

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 Did you know???
American college students are more likely to post obscene content in social media compared to German college students. Peluchette et al., 2010
Americans are more concerned about online privacy than Chinese and Indians. Wang et al., 2011
Compared to American social media users, Chinese users care less about being popular online and less likely to post self-promoting content. Chinese internet users spend less amount of time for social media than Americans. Jackson & Wang, 2013
Chinese brand messages that are shared in social media usually focus on popularity, symbolism, and social status while American brand messages use the appeals of individualism and hedonic consumption. Tsai & Men, 2012
RenRen users in China are more likely to digitally customize their profile pictures compared to American Facebook users. Zhao & Jiang, 2011
Americans are more likely to post Facebook messages that are about themselves and what is happening in their immediate environment versus Indians who post about interests, ideas, religions etc. Sharrock, 2013
Tokyoites tend to post pictures on Instagram that have red-yellow tones versus New Yorkers who post pictures with blue-gray tones.65 Hochman & Schwarts, 2012
Facebook photos posted in Namibia predominantly focus on individuals and show less of any background and object. Peters et al., 2012
Americans in general don’t have any problem posting their own pictures in social media while one third of Indians abstain to do so Marshall et al., 2008
Middle Eastern students are less likely to show their faces in their profile photos compared to American college students Auter & Elmasry, 2012
The most positive tweets in the world are posted by Brazilians and (as a result of the country’s collectivistic nature) people in collectivistic countries (e.g. Indonesia) are more densely connected on Twitter than people from individualistic countries (e.g. Australia) Poblete et al., 2011
An online event schedule platform indicated that Colombians in general schedule events 12 days in advance versus Germans who usually schedule events 28 days in advance. Reinecke et al., 2013
A huge majority (87%) of Norwegian brands chose to answer questions asked to them on Facebook while this ratio is only 45% brands in the United Kingdom. Eve, 2012
Turkish people   are the most active social media users (93% report sharing something online in the past month) and Japanese have the lowest engagement rate (70% of Japanese report not posting anything in social media in the past month). IPSOS, 2013
Compared to the social media activities of American top 100 brands, Japanese top 100 brands ask fewer questions, post less frequently, don’t address their fans directly, don’t initiate conversations with their fans , reveal less info on their profiles, and do not allow fans to post on their walls. Acar et al., 2013
Japanese college students tweet more about themselves and TV and less about news, sports and family compared to American college students Acar & Deguchi, 2013
25% of Japanese Twitter accounts are protected (tweets are not public) while this ratio is lower than 7% all around the world. Adam Acar, Culture and Social Media.
28% of Japanese Facebook users did not show their faces in their profile photos while only 8% of Americans chose to do so.
For Japanese college students the most popular Facebook content category to “like” is “landscape/scenery” unlike international students who chose the “funny/humorous” as their most favorite.
Japanese Facebook users are less likely to share a picture of their partners and their families than do American college students. On the other hand, they are more positive about friending their professors on Facebook.
Japanese Facebook users are about 10 times less likely to share a content they liked on Facebook compared to Americans and 10 times less likely to comment on a content they liked on Facebook compared to Germans.

(Taken from my latest paper Culture, Corruption, Suicide, Happiness and Global Social Media Use by Inderscience)

To read more about culture and social media check out my book http://www.amazon.com/Culture-Social-Media-Elementary-Textbook/dp/1443856177/ref=sr_1_8?ie=UTF8&qid=1400040183&sr=8-8&keywords=culture+and+social+media

 

Image Credit Chi King

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