How to Come Up with Advertising Ideas

This presentation shows 15 different patterns that can help marketing students come up with different advertisements.

 

The patterns

  1. EXAGGERATE THE PROBLEM
  2. EXAGGERATE THE SOLUTION
  3. EXAGGERATE WHAT THE PRODUCT CAN DO
  4. VISUALIZE WHAT THE PRODUCT IS LIKE
  5. VISUALIZE HOW IT FEELS TO USE THE PRODUCT
  6. VISUALIZE HOW IT FEELS AFTER USING THE PRODUCT
  7. SHOCK YOUR READERS
  8. USE COUNTERINTUITIVE HEADLINES
  9. TELL A STORY
  10. USE UNUSUAL HEADLINES
  11. TURN THE PRODUCT/PACKAGE INTO AN OBJECT OR AN ART FORM
  12. PAY ATTENTION TO THE DESIRES, DREAMS AND WISHES OF THE TARGET MARKET
  13. CHANGE THE AD SLIGHTLY FOR EACH SEGMENT
  14. FEATURE ANIMALS & OBJECTS AS HUMANS
  15. REMEMBER EACH COLOR HAS A SYMBOLIC MEANING

AIDA STANDS FOR
Attract Attention (A)
Increase Interest in the product (I)
Create Desire to get the product (D)
Lead to an Action to get the product (A)

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