Brand Health Check

 

Brand Health Check (Spot where the weaknesses are)
YES NO Not Applicable
This brand has a well-known/likeable brand slogan
This brand has a well-known/likeable logo
The brand has a well-known/consistent brand message & brand promise
This brand has a well-known/likeable jingle
This brand has a well-known/likeable spokesperson
This brand has a well-known/likeable mascot & character
This brand has a well-known/likeable flagship store
This brand has a well-known/likeable/unique package
The brand has an active brand community
This brand has received awards or endorsement from experts/authorities
This brand always uses the latest technology
This brands has activities related to community training & education
This brand provides media sponsorship & collaborates with the media
This brand has consistent activities that support social causes (CSR)
This brand has a product feature that is far better than any other brand
This brand has activities that make the brand trusted
This brand has activities that make the brand likeable
This brand is a good value for money (the brand deserves its price)
This brand is seen as an expert and knowledgeable in its area
People can reach this brand via multiple communication channels (email, phone, social media, etc.)
People talk about this brand in social media

 

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