The 3 basics steps of customer segmentation
- Step 1: Group consumers according to their “needs”, “benefits” they seek from the product and occasions they use the product.
- Step 2: Do a persona analysis. Identify a typical consumer from each segment based on demographics (age, gender, location) and lifestyles (hobbies, spending habits, media use, etc.).
- Step 3: Asses the attractiveness of each segment