This blog features studies conducted by professor Adam Acar and his students about emerging trends in Japan, Asia, beyond…You can always get updates about Adam’s research here
Adam Acar’s short bio
Current Position:Associate Professor at Kobe City University of Foreign Studies
Before joining KCUFS, Adam Acar, PhD, worked as a brand equity consultant for several global brands operating in Japan and part-time lectured in marketing strategy at the International University of Japan. He started researching digital marketing in 2004 and wrote about online social networks as early as 2006. He is the author of several social-network related papers including “the antecedents of social networking behavior” and “Twitter usage during the Great Tohoku earthquake.” Adam is also the founder and director of Marketing Competition Japan, the largest all-English business competition in Japan and perhaps the first social-media-focused intercollegiate competition in the world.
Adam Acar, Takamura, D., Sakamoto, K., & Nishimuta, A. (2013). Culture and brand communications in social media: an exploratory analysis of Japanese and US brands. International Journal of Web Based Communities, 9(1), 140-151.
Adam Acar & Ayaka Deguchi (2013). Culture and Social Media Use: Analysis of Twitter users in Japan. International Journal of Electronic Commerce Studies, Vol.4, No.1, pp.21-32, 2013.
Adam Acar (2013), Attitudes toward Blended Learning and Social Media Use for Academic Purposes: An Exploratory Study, Journal of e-Learning and Knowledge Society, v.9, n.3, 107-126.
Adam Acar, Philipp Rauschnabel, Carolyn Lin & Makoto Fukui. (2012). The relationship between personality and social media preferences. Proceedings of the 45th Annual Conference of Japan Association of Consumer Studies.
Adam Acar, Nishimuta, A., Takamura, D., Sakamoto, K., & Muraki, Y. (2012). Qualitative Analysis of Facebook Quitters in Japan. Special Issue of the International Journal of the Computer, the Internet and Management, Vol. 19 (2) 1-10.
Adam Acar & Yuya Muraki (2011). Twitter for Crisis Communication: Lessons Learned from Japan’s Tsunami Disaster. International Journal of Web Based Communities, 7 (3), 392-402.
Adam Acar, Jeevan Madhusanka Premasara & Josh Glen Smith (2011). An Exploratory Study about Culture and Marketing Strategy. Asian Journal of Business Research 1 (1), 97-110
Adam Acar, Toshiharu Taura, Eiko Yamamoto & Nur Fasiha Mohd Yusof (2011). Object vs. Relation: Understanding the Link between Culture and Cognition with the Help of WordNet. International Journal on Asian Language Processing 21 (4): 199-208
Adam Acar & zemi students (2010). Social Conformity and Response Bias Revisited: The Influence of “Others” on Japanese Respondents. Human Affairs December Issue, 20 (4), 356-363 http://versita.metapress.com/content/cj727072540t27u2/
Adam Acar (2008). Antecedents and Consequences of Online Social Networking Behavior: The Case of facebook. com. Journal of Website Promotion, 3 (01-02), 62 – 83.
Acar, Adam (2007). Incidental Advertising Exposure in Online Gaming Environments, Journal of Interactive Advertising, 8, (1), available at http://jiad.org/vol8/no1/acar/index.htm
Acar, Adam (2006). Liking It Without Believing It; Analysis of the Attitudes toward Humorous Ads and the Moderator Roles of Sense of Humor and Skepticism. International Journal of Business Research, 6 (1), 73-80.
Adam Acar & Takahashi Hiroyuki (2009). Gender Differences in Advertising processing. Kwansei Gakuin Shogaku Kenkyu, 60 (1), 75-89
Selected Conference Presentations
(2013) I can’t share this : An analysis of consumer reactions to Facebook Posts in Japan, Germany and the USA. Proceedings of the 47th Annual conference of Japan Association of Consumer Studies. Pages 77~80.
(2013) Google Glass: Cool, Strange and Connected. Proceedings of the 47th Annual conference of Japan Association of Consumer Studies. Pages 58~59.
(2013) One Competition, Many Ideas: Marketing Competition Japan. Proceedings of the 21st Annual Meeting of the Association of Product Development and Management. Nagoya, Japan.(Page 60~63)
(2013). Marketing Competition Japan: A Project Based Approach to Teaching Global Competence Skills to Japanese Students. Paper presented at the 2013 SIETAR Japan Conference, Chiba, Japan.
(2011) Social Conformity and Response Bias Revisited: The Influence of “Others” on Japanese
Respondents. Paper presented at the 2011 Kansai Chapter CAJ Conference, Osaka, JP.
(2011) A Synopsis of Communications and Human Sciences Research in Japan. Paper Presented at
the 41st Annual Convention of Association of Japan, Fukuoka, JP.
(2011) How can Twitter Help more? Twitter Usage after the Great Tohoku Earthquake in Japan.
Paper Presented at the 2011 MAG Scholar Conference, Wellington, NZ.
(2011) Quantitative Application of the Free Word Association Technique in Cross-Cultural Marketing
Research. Paper Presented at the 2011 MAG Scholar Conference, Wellington, NZ.
(2011) Model United Nations Builds Self Confidence. Paper Presented at the 37th Annual
International Conference on Language Teaching & Learning, Tokyo, JP
(2010) Cultural implications of marketing strategy decisions in Asia. Paper Presented at the 2010
Global Marketing Conference, Tokyo, JP.
(2010) A Bird’s Eye View of Business Communication Patterns in Asia. Paper Presented at the
2010 Global Marketing Conference, Tokyo, JP.
(2010)The Catalyzing Connection between Communication and Consumption. Paper Presented
at the Global Marketing Conference, Tokyo, JP.
(2010) Ordinary Whites in TV Commercials: The Japanese and Chinese Point of View. Paper
Presented at ABCJ Kansai Chapter Quarterly Convention, Osaka, JP.
(2010) The Relationship between Local Communication Skills and Communicating with
Foreigners. Paper presented at the 40th Annual Convention of Communication Association of
Japan, Tokyo, JP.
(2010) Assessment of Interpretation and Defendant Ethnicity Effects on Judgmental Bias in
Japanese Courtrooms. Paper presented at the 40th Annual Convention of Communication
Association of Japan, Tokyo, JP.
(2010) Language Exchange Encounters and Cross-Cultural Uncertainty Management. Paper
presented at the 40th Annual Convention of Communication Association of Japan, Tokyo, JP.
(2010) Using Search Engines to Detect Writing Errors. Paper Presented at the 36th Annual
International Conference on Language Teaching & Learning, Nagoya, JP
(2010) An Exploratory Study about Face to Face Language Exchange Encounters. Paper Presented
at the 5th FL Teaching and Research Mini-Conference in Matsuyama”
(2010) Psychology of Communication: Emotions Experienced During L2
Conversations. Paper Presented at the 5th FL Teaching and Research Mini-Conference in
(2009) Media Usage and the Attitudes: Cross-Cultural Analysis of College Students from USA,
Japan and China. Paper presented at the 3rd Asia Pacific Marketing Conference: Sarawak, Malaysia.