Author Archives: icctimes

Culture, corruption, suicide, happiness and global social media use: A cross-cultural perspective

Culture, corruption, suicide, happiness and global social media use: A cross-cultural perspective   Abstract: This study was conducted to answer this simple question: ‘Can cultural values explain global social media use?’ Along with cultural dimensions introduced by past studies we also added … Continue reading

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Promotions and Advertising

Contest: Participants create or do something and a jury selects the best. Sweepstake: Sweepstakes are similar to a lottery, any entry can win. Give-away: Any person who applies gets the reward (usually limited with a certain number of people) Coupons … Continue reading

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Common Presentation Errors

  Presentation material is not visually appealing. The colors, fonts and the background are not consistent. The images and shapes in the presentation are not consistent. The presentation does not have an emotional/creative introduction and emotional/creative closing. The presentation does … Continue reading

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Common Marketing Plan Errors

1-         The campaign is not feasible. Some examples may be a) the campaign would not attract people’s attention or people would not be interested in such a campaign b) even if the proposed campaign works for some people, it may … Continue reading

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Brand Health Check

  Brand Health Check (Spot where the weaknesses are) YES NO Not Applicable This brand has a well-known/likeable brand slogan ☐ ☐ ☐ This brand has a well-known/likeable logo ☐ ☐ ☐ The brand has a well-known/consistent brand message & … Continue reading

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Calculation of Return on Investment (ROI) and Forecasting

Simple measures for advertising/promotion budgeting. Please also check https://adamacar.wordpress.com/2012/02/15/approximate-advertising-costs-in-japan/

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Situation Assesment

SWOT 4 Ps Market Analysis  

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